RFID (radio frequency identification) has attained extensive popularity over the past few decades. At present, however, several factors are driving this technology forward and thrusting it into the hands of retailers and manufacturers.

RFID can successfully create brand-new sets of data regarding the product movement, customer behavior, and in-store environment. Thus, the companies that are not piloting it already lag behind in the market and lose exclusive revenue opportunities.

Overview

An inventory RFID system  has a reader and tags. The tag has two elements- the antenna and the processor. Active tags use the battery while the passive ones extract power from the reader. They are placed on the stickers or embedded in products and provided with a distinct fingerprint. The reader can be stationary or handheld. It varies in strength as well as size.

Uses in Retail

1.  As the RFID wands and antennas do not rely on the line of sight to scan the tags, the shipments to the store can be accurately and instantly received into the inventory. This is a massive win compared to the rigorous item and carton scanning, or even worse, the blind receipts.

2.  The experts providing durable RFID solutions for retailers  said RFID can compel the inventory accuracy to reach 98%. On the other hand, manual inventory procedures are extremely time-consuming and done only at predetermined intervals; thus, they hardly impact sales.

3.  RFID can spread the breadth of the products but alleviate the depth to a great extent. Men’s jeans are available in different lengths, breadths, and colors. It will be outright impossible to keep inventory for all the variations displayed. Many will have zero movements, and others go out of stock right on the floor.

With RFID, the employees will be notified when a particular combination is no longer found on the floor and has negligible quantity left. It will also inform where to find the inventory  in the backroom and exactly how much will made to the shelves daily. Amazing, right?

4.  The experts offering the best RFID solutions for warehouse  said thanks to this technology, the retailers can draw conclusions about how the people, as well as the products, navigate a space.  RFID helps one to comprehend how certain products correlate to different paths at different times.

5.  RFID, when paired with video and sales data, can help one determine if the products are left in the store or are purchased within a short period. With this data, the retailers can find out which items were stolen and get an HD video of the perpetrator. The employees will get real-time alerts.

With the costs dropping and associated technologies improving, RFID is acknowledged all across the globe. In the retail environment , as evident from the above discussion, it can bring in abundant traffic and provide a company advantage over its competitors.